Penguin 2.0: What it means to marketers [InfoGraphic]

Posted by Remington Begg

5/24/13 4:19 PM

Rico-the-Mad-Penguin-rico-the-penguins-of-madagascar-25562221-1280-1024Google's "Penguin 2.0" update rolled out yesterday morning and was announced by Matt Cutts on his blog last night that Penguin 2.0, the next generation of the Penguin webspam algorithm was rolled out. Cutts explained that about 2.3% of US English searches were affected to a point that a "regular" user might notice.

So what does that mean?

For Search Engine Optimization & Web Design Companies: This could be a curveball to how work is done. Symptoms will include client rankings dropping drastically due to "black hat" techniques being used that

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Topics: Search Engine Optimization, SEO, google, penguin

How the Right Business Phone System Can Enhance Your Business Image

Posted by Giulia Ramsey

5/6/13 3:59 PM

BusinessPhoneYour business phone is one of the first touch points between your business and your customers and prospects. So it pays to look for a business phone system solution that is in sync with the image your company seeks to portray. Regardless of the size of your organization, a professional phone system is an easy way to set yourself apart from less seasoned competitors.

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Topics: business image, corporate image

Promotional Products for Independence Day

Posted by Rachel Begg

4/24/13 1:18 PM

4th of July Promotional Product ItemsPromotional products go far beyond branded pens and mugs. Why not try spicing up your company’s 4th of July celebration with patriotic decorations and throwing in some promotional take-aways for your guests?

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Topics: Promotional Products, tradeshows, advertising

4 Website Elements that Help Gaining Your Visitors’ Trust

Posted by Giulia Ramsey

4/19/13 11:11 AM


describe the imageGaining your website visitors’ trust is the basis of the success of your internet marketing. Your website should be a representation of your business philosophy and ethics.

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Topics: websites, online marketing, Internet marketing tips, Content Marketing, Internet Marketing, web design, website copy writing, buyer personas

Please don't use Google Translate!

Posted by Giulia Ramsey

4/8/13 1:30 PM

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Many of our clients are inquiring about reaching speakers of foreign languages - in their home contries or even locally. They often bring up machine translation services, such as Google Translate.

Google Translate generates instant automatic translations of your website in 60+ languages. Google promises that Website Translator lets you “customize and improve the translations especially for your website” and lists the following key features:

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Topics: website translations, machine translations, copy translation, Google Translate, custom website translations, website copy writing

11 Symptoms of Social Media Pollution

Posted by Remington Begg

4/1/13 9:11 AM

socialpollute resized 600Social media marketing is all the craze these days. And rightly so! It is providing revolutionary results for many businesses. A common misconception is that you can jump on social media blindly and get instant results for your business. Social media marketing is more than just collecting Likes or followers on your profile or page. When done correctly, social media marketing is an inbound marketing technique. Results stem from a conversation, not from a one-way dialog.

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Topics: Social Media, facebook, twitter

Websites vs Trees: Close Cousins?

Posted by Rachel Begg

3/28/13 4:43 PM

Website VS TreesDid you know, the average U.S. Internet user views 2,750 web pages per month. 10.3 billion Google searches are conducted every month.

How many pages has your website? 5? 10? 50? If you answered 5, then you’re in good company. Most new websites start out as small tree saplings with as few as 5 little twig branches/pages, typically: home, about us, contact, products/services, pricing.

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Topics: websites, online marketing

An Easier Web Design Process in 4 Steps

Posted by Remington Begg

3/25/13 5:30 PM

Sunhappy person computer resized 600ave yourself from a daunting relationship with your next website designer and stick to these tips. Having a great business website is more important than ever, and thus choosing your website designer is an important decision.

1. Fundamental Understanding of a Successful Web Design: Blindly going into a project and believing anything you hear from a web designer can be dangerous. It's important for you to have a fundamental understanding of the website development process. Not just thinking of it as a website design, but the foundation of your internet marketing. Here's a few things to think about when brainstorming your website:

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Topics: websites, Inbound Marketing, Internet Marketing

Hubspot CMS Mobile Version: Tips to make it look better!

Posted by Remington Begg

2/5/13 5:35 PM

hubspot mobile cms resized 600As a Hubspot Certified Partner we've been asked about the pros and cons of Hubspot, while we're pretty adiment about Hubspot's Awesomeness, the fact that it's not always the best fit for some companies who aren't ready for "inbound marketing". But it goes without saying it's an amazing all-in-one marketing platform.

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Topics: hubspot, mobile, css

Super Bowl Commercials vs Inbound Marketing - More alike than you think!

Posted by Remington Begg

2/4/13 7:00 AM

cc 0130 sbads 4 3 r536 c534 resized 600Marketers are up against a growing fight... Today's consumers are getting better than ever at blocking out advertisements. From simply ignoring road-side billboards, fast forwarding through TV commercials,  to registering on the FTC's Do No Call List, we don't want to be interrupted by advertisements. Especially when it's not something we're interested in. 76% of People Think Advertising Is Exaggerated and that's if they tolerate even watching. 364 days a year people pro-actively block these advertisements. Why, because we're being sold to and we don't like being interupted... An Immedate wall goes up because people don't want to be sold to. That leaves 1 day a year where something crazy happens....

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Topics: Inbound Marketing, Content Marketing, super bowl 2013

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