If your website traffic is down and you aren’t getting the conversions you thought you would, you may be tempted to think you need a complete website redesign. And while that may be a good idea, a time-consuming and costly redesign shouldn’t be your first choice to fix your digital problems. Instead of jumping in feet first to build out a new website, try adhering to the inbound methodology first.
#1 You’ll Use Landing Pages and Forms
As you implement an inbound marketing strategy, part of that will be the use of quality content across your homepage, blogs, and landing pages. It’s important to have the ability to offer up content in exchange for valuable data in inbound marketing. Landing pages and forms can help create a platform for this exchange, and allow you to build your database of Lead information. Many users may even have their first touch point with your company through a landing page, so you’ll want to make each and every landing page as successful as possible. This addition to your website alone may be a missing piece your ROI needs.
#2 You’ll Get More Qualified Leads
By adhering to the inbound methodology, the people who find your content will be the ones who are actually looking for what you have to offer. They will read your blogs and want your deliverables, and then arrive on your landing pages. After filling out the form, they’ll get their eBook or webinar, and you’ll get very valuable information about them. This makes them a Lead. That’s where the fun begins!
#3 You’ll Know What to Do with Those Leads
With inbound marketing and the implementation of a Smarketing Team, you’ll know exactly what to do with all of the qualified Leads once they start rolling in. By Lead Scoring, you can follow up with the Leads most likely to convert into a Customer. This saves countless time and money. Remember, it’s crucial to use data to back up your scores, not your own gut instincts. For a more detailed look at Lead Scoring, we have a whole blog dedicated to it here.
If you’ve been putting off inbound marketing implementation because you’re going to start a web redesign, you may be thinking of it backwards. Even if your new website gets you all the potential customers you are looking for, you won’t be able to convert and delight as many without the right strategy and content involved. That’s how inbound marketing helps. Instead of rushing ahead for a new website, download our free eBook The Beginner’s Guide to Inbound Marketing and learn the basic of what a strategic and data-driven marketing approach could do for your company.