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A lot of the time we discuss what inbound marketing can do for your company. It can increase ROI, lowers marketing costs, make converting Leads to customers easier, and much more. But sometimes we forget the other side of the coin- what does inbound marketing do for your customers? Inbound marketing does a lot for your current customers. It makes them very happy, which is why it works so well. Here’s only a few of the ways you can use inbound marketing to delight those who chose your business to meet their needs:
#1 Create Customer-Focused Content
Sure, you need to create quality content to attract people in the first place, but your content goes a long way towards keeping your current customers happy as well. As this point in their buying cycle, you should have a relationship with them. Create content that can help them get the most out of their relationship with you and your services and products. You can try:
- Educating them on product updates
- Answering FAQs
- Showing them secret or little known features
- Sharing breaking news and
- Keeping them up-to-date on current events in your industry
- Featuring customer success stories
- Offering current customer-only perks
#2 Ask for Their Feedback
Instead of running expensive and time-consuming market research, simply asking questions on your social media platforms and monitoring what people have to say can offer valuable insight into what's working and what's not for your company. Your customers, especially those in the Millennial segment, will appreciate this level of transparency. When they know their voice is being heard, it gives them more incentive to share their honest opinion and form a connection with your brand.
#3 Interact on Social Media
While social media is a good avenue to get insights, it’s much more than that. Don’t only use social media as a tool in a one dimensional way; use it naturally, and in a manner that comes off as friendly- not a company using a robot. Social media is a great way to foster and build your relationships with your customers. If all your social media accounts do is post promotional updates, it's not likely that you'll build a big following, but if you engage with fans and share valuable content that is suited to the platform, people will be more than happy to begin engaging.
#4 Trust the Analytics
Inbound marketing isn’t just about relying on what your customers feel about you and share on social media. A big part of being successful in inbound marketing is having the data to back up your strategy. Whether it's views, click-through rates, email open rates, or conversion rates, great inbound marketing is driven by analytics, not guessing. How does this help you keep your customers happy? Your analytics may just tell you something about their likes and dislikes that they aren’t aware of yet. Figuring it out and catering to their unknown needs will put you light years ahead of the competition.
Inbound marketing is fantastic at helping you attract new customers. However, to succeed long term, once you've gained all of those new customers, you need to make sure they stick around. Fortunately for the businesses that choose to leave old-school, pushy marketing tactics behind, inbound marketing is perfect for keeping customers happy. Download our free eBook The Beginner’s Guide to Inbound Marketing now and find out exactly how you can use inbound marketing to delight and retain your customers.