Analytics on web use helps you to grow your business. This is your tool to tell what is happening with customer traffic and conversion. Gone are the days when you could ask a sales associate how they hooked a customer. As the pages of your website are the isles of your store, analytics are your traffic counter and the details of why people turned from shoppers into buyers.
A good analytics report will tell you how the traffic is being driven to your page, where people are clicking once they arrive and what the customer views as the most important parts of your page. If you can only see the traffic count, you are missing a big part of the picture. There are two top performers in analytics services whom you may have heard of. Here is a quick review to help you see the difference in Google analytics vs Hubspot analytics.
Google wants you to know your customer. As they are one of the biggest search engines out there, they have a good idea of where people come from and what words make you show up on the top of a search. Google has some great tools to show how your customer reached your website and how they interacted with the page once they found you. This can be very helpful in maintaining a good site.
In terms of reporting on visitor behavior, Google is the leader. They provide a very detailed level of information and the ability to manipulate data. They are great at measuring anonymous page views and usage specifics.
Google also provides SEO reports; but there are limitations. In the sources reports in Analytics, you can view keywords that visitors are using, but default metrics are related to time on site, bounce rate, pages per visit and other basic metrics. Hubspot takes this much farther with their average search volume, on-page SEO ratings, number of inbound links and average rank in SERPs.
HubSpot is geared toward measuring marketing activities related to promoting your site through content and engagement. When looking at Google analytics vs Hubspot analytics you can see that Hubspot works to give you a better view of your actual prospect or customer over time. What makes someone who is browsing become a client? You need to know the customer lifecycle, Hubspot shows this data.
Just as you would want to create a catalog of clients in a brick and mortar store to see their interaction with the associates, track the visits before buying and track how much time they spend in your store, you want the same on the internet. With Hubspot analytics you get information on individual customer visits. This can help you determine why someone is coming to you and why they are coming back.
Google Analytics vs Hubspot Analytics
You need to know why clients and prospects are visiting your pages, while this is possible to see general information using either Google Analytics or Hubspot. Just seeing the popular pages is only the tip of the iceberg. Not only do you need to know how often they visit, what information they are searching for, how long it takes for them to have the confidence to convert into a lead, but also learning how invested they are specifically as a lead can be valuable data for your sales team.
Google Analytics gives you a great overview of how your website and marketing efforts are performing. Knowing where there is substancial fall-off on pages is important, and the performance data from your website. Where it falls short is connecting data to an actual name.
This is where Hubspot wins!
With Hubspot, you are able to connect that "performance data" to an individual lead. "John Doe's" behavior is useful in "theory". Hubspot allows you to actually be able to connect the dots between the money that goes into your pocket, and the road traveled to get there. Digging deeper into analytics allows us to optimize on REAL data that will make you money.