Implementing a blog onto your business’s website can do amazing things for your company. Don’t be surprised if creating and regularly updating a blog leads to a huge jump in organic traffic as well as a fantastic ROI that can be directly attributed to your new content. But how do you get started? Afterall, actually making a blog post is just the first step. The best content marketing in the world won’t lead to any revenue if no one is reading it. What you need is blog traffic. Here are some proven tactics to drive visitors to your blog:
One of the most basic functions of your blog is for it to be found by people at the top of the marketing funnel who don’t yet know they want or need your company. When they go to Google and look for more information on a certain topic, your goal should be to rank number one for their keyword search, get clicked on, and then give them the information they’re looking to find. In order to do this, you need to employ SEO efforts that Google rewards and users appreciate.
If you already have a sizeable presence on social media, it’ll make it much easier to get viewers to your blog. Share links to your blog posts on Facebook, Twitter, LinkedIn and anywhere else your potential customers are. Don’t forget about other platforms, like Pinterest, which can actually drive a lot of blog traffic for you especially if you have visual products. Create well-written posts, share them with your followers, add appropriate hashtags, and engage with people afterwards and you’ll start to see your views increase.
As people view your blog more often and chose to be subscribers, create email blasts to let them know when a new blog post has gone live. They may not view your blog every day, but a properly crafted email campaign telling them the topic for the day will certainly entice them to click if the day’s title interests them. This is a way to keep your brand and your blog fresh in people's minds who may have otherwise read your content once or twice and forgotten about you.
The term “guest blogging” refers to writing and publishing posts specifically to be content for someone else. At first, this may seem at odds with your content marketing strategy. Why would you want to build up views for someone else’s blog instead of helping your own traffic? Actually, guest blogging is great for exposure and backlinks that come back to your own blog. If someone reads a blog regularly and comes across a post you authored, they’ll click to your own blog. You just gained a new viewer and hopefully subscriber!
Blogging is not a sprint to the finish line of making more money off your website. It takes focus, time and persistence. But it will be worth the effort you put into it. Download our free eBook Beginners Guide to Blogging for Business now and make sure your blog is doing everything it can for your ROI and overall inbound marketing strategy.