Articles about Advertising

A Marketer's Deep Dive Into Google Ads Keyword Planner Tool

No matter what you search, your business isn’t anywhere on page one of Google’s results pages. Why don’t you have a featured link?

How to Set Up Great Facebook Ads Correctly & Blaze The Way To Profits

As the world's largest social media platform, with the most active users, it’s crucial to leverage...

How to Set Up Call Tracking in Google Adwords

If you're like most consumers, when you're motivated to purchase a local product or service, you...

Advanced AdWords Tactics to Increase ROI - Let's Make It Rain!

In AdWords, every view, click, or lost click has either a cost or opportunity cost. Fine margins...

Twitter Promote: Is this new automated ads feature right for you?

Twitter Promote: Is this new automated ad feature right for your business?

Decoding The Mystery of Facebook Ad Pricing

We’ve all seen them. You’re just browsing your Facebook newsfeed and you see posts from from a...

They are Everywhere! The Power of Retargeting

Do you ever get the feeling you’re being watched?

Betty Has 2 Cows: 5 Smarter Ways To Market Your Business

If you’re like most businesses, as soon as you get a little extra cash for marketing, you want to...

4 Ad Blocking Statistics You Need to Pay Attention to

People are trying to get away from advertisements at an increasingly alarming rate for many...

7 Things to Know Before you Turn on PPC

Pay-Per-Click Advertising, or PPC, can be a very effective way to bring new visitors to your...

5 Things To Do Before You Pay Per Click

Paid advertising online, also known as pay-per-click or PPC, is a good way to guide more traffic to...

Facebook’s New Hyper-Local Ads Allow You To Reach People Within A Mile

Facebook’s ad options just got a lot more targeted. Yesterday Facebook announced that businesses...

How to Get More Bang for Your Buck with Pay Per Click

If you haven’t already added pay-per-click ads to your online marketing repertoire, it’s time to...

3 Tips to Improve Your Website: SEO, PPC + Great Web Design

Did you know that 88 percent of online users will research or browse through products? It becomes...

Super Bowl Commercials vs Inbound Marketing - More Alike Than You Know

Marketers are up against a growing fight... Today's consumers are getting better than ever at...

Super Bowl 2013 Commercials: Marketing Hype, or Effective Marketing?

Super Bowl XLVII is is tomorrow and many are getting ready for the big game. Over the years, Super...

Outbound and Inbound Marketing Should Be Friends.

There's a lot of data that talks about Inbound Marketing being more efficient, trackable, and...